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Facebook Fun

Facebook IconHave you implemented a Facebook plan yet?  I’ve heard a number of marketers say that Facebook has become their #1 source of traffic lately so felt it was time to dig in a little more deeply.  To that end, I have recently run a couple of experiments and found a couple of new tools for Facebook that I’m excited to share with you.

You’ve probably been hearing about the benefits of Facebook Ads from most of your network lately.  I know that I certainly have been however, until a couple of weeks ago, I hadn’t yet tried them,  I now have and am very happy to report that Facebook Ads are as great as ‘they‘ say they are!

I started with a brand new Facebook page a couple of weeks ago, and very quickly put together an ad to test.  Keep in mind that this was a new page with absolutely no traffic. I wanted to test the ad in isolation so didn’t promote the page in any other way prior to running the ad.

The first thing I really liked was being able to select a specific demographic for the ad.  That is super powerful!  Even better were the results.  I threw $5 at the ad (as a quick test, I didn’t see the need to throw much more at it), and (drum roll please)…had my first like within 30 minutes of clicking ‘go’.  It may have been even sooner but I honestly wasn’t watching it that closely.

The second thing I liked was the cost, or lack thereof.  As you may have picked up, I was able to get first results with a mere $5.  I’ll admit to going through that initial pot fairly quickly the first evening but just as quickly added equal “Likes” to my page.  Facebook Ads produced results for pennies on the dollar  when compared with either Google Adwords or the Ad Center (Bing/Yahoo).

Additionally, if you can get the CTR on your Facebook Ads to .1%, Facebook will allow a switch to CPM which would be significantly less expensive yet.  I for one, am sold on Facebook Ads, at least while they remain so incredibly cost effective.

My second experiment was surrounding opt-ins for my new “Like” page.  I first relied solely upon the posts and links on the FB page to drive traffic to my blog.  I was getting a few opt-ins here and there but the biggest news came from adding a double opt-in landing page.  Now when people come from the ad, they land on a 2 step opt-in page; step one asks them to click the “Like” button and step 2 asks them to opt-in to my blog for their free gift.   Again, within 30 minutes I had a new “Like” and a new opt-in to my list and the first day more than doubled my opt-ins.   Super powerful!  So much so that I may just write up a separate post stepping through this one.

Onward and upward.  Also during my Facebook play, I’ve learned about two new tools that I’d like to share, at least they were new for me.  The first is Facebook’s “Advanced Search 2.2 Beta”.  You can add this app to your page and open an entirely new, extremely powerful world of search to your Facebook site.  Advanced Search allows you to search for groups, pages, people, bands etc., by different categories (e.g. health, sports etc.), interests and/or demographic to quickly find other like-minded folks.

The second app that I learned about this week is “Marketplace”.  If you have products to sell, this is a very cool app that lets you create a listing of your products for sale and reach even more people.  I would encourage you to explore this one if you are selling products, even if they are affiliate products.

As you can probably tell, it was a fun and productive week for me on Facebook and now I wonder, how many of you have tried similar experiments and what were your results?  If you haven’t tried yet, do you plan to?  Please leave a comment and let us know your thoughts.

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90 Responses to Facebook Fun

  1. Linnea December 7, 2010 at 9:49 am #

    Hi John,
    Good for you! I do think that everyone ought to at least consider FB for their marketing. I suppose their may be a rare niche that wouldn’t benefit, but for most, it could be one of the most important tactics to have mastered.

  2. Linnea December 7, 2010 at 9:51 am #

    Hi Rick,
    You are most welcome. I hope to have even more for you soon.
    Best of luck using them!

  3. Peter Fuller MBA December 11, 2010 at 6:33 pm #

    Thanks Linnea, I just added the Advanced Search application.

    How has your Facebook Ads been working the past few months?

    Peter
    Peter Fuller MBA recently posted..I have a Prediction about your Home Network Marketing BusinessMy Profile

  4. Shari Weiss December 11, 2010 at 11:18 pm #

    Linnea,
    I’ve been telling people for a long time how focused Facebook ads were, but I hadn’t tried them myself. Your experiment is perfect evidence, AND when I get my new business going on Facebook, I’ll be certain to try the FB ads. Thanks so much for the How To.
    Shari Weiss recently posted..What Social Media “Myths” would you uncover or debate briefly statedMy Profile

  5. Linnea December 20, 2010 at 1:57 pm #

    Hi Peter,
    I hope you enjoy the search feature….it is really powerful and should be a huge help to you.
    I’m actually working on my next test so put the original on pause for the time being. I’ll be more than happy to get the new test results out as soon as I have some meaningful data to share.

  6. Linnea December 20, 2010 at 1:58 pm #

    Hi Shari and welcome!
    I think you’ll find that FB ads can be a real boon to your business.
    Would love to hear back from you once you’ve tried them.

  7. Kevin DeRoo January 5, 2011 at 4:21 pm #

    Hey Linnea,

    I had no idea that Facebook ads were so cheap! I will have to look into advertising on Facebook further. I now have a “like” page but I admit that I’m not really sure what I’m doing in that area so it’s my main profile page which gets the most traffic. Thanks for the great heads up Linnea.

    Kevin.
    Kevin DeRoo recently posted..It’s what separates the Men from the Boys – Residual IncomeMy Profile

  8. Linnea January 10, 2011 at 1:18 pm #

    Hey Kevin,

    FB Ads are definitely worth exploring. Sounds like you have at least put your toe in the water and are learning more about FB. There really is a lot you can do there (no wonder they have seen such astronomical growth). When you do get the time, I would encourage you to go explore a bit for yourself and see…they really are much more cost effective than most PPC campaigns.

  9. Monika Genehr January 29, 2011 at 4:04 pm #

    Linnea, thanks for giving me the push to work on getting a FB page up. I had started but got sidetracked. Glad to hear you got encouraging results and glad to receive your helpful tips on how to make it work.

  10. Linnea February 1, 2011 at 9:30 pm #

    Hi Monika,

    You are so very welcome. I’ve just started another FB test that I hope to be able to share in the not too distant future. It’s looking promising so far so more on that at a later post. Thanks for stopping by and best of luck with your campaign.

  11. Paul H. Moore February 10, 2011 at 12:41 am #

    Hi Linnea. I am definitely curious about doing a little ad campaign on Facebook. Nice to hear you had good results. Did you just create a separate Fan Page when you tested it? What did you learn about the test and how did you make those changes when you launched your actual page? What is the CPM? I love the Advanced Search App as well. have found that I am able to target specific words and that the search will show me a list of all the recent posts containing that particular keyword – so that you can almost get this as close to ‘real-time’ as possible.
    Paul H. Moore recently posted..Top 10 Recommendations Before Starting a Qigong PracticeMy Profile

  12. Linnea February 10, 2011 at 9:49 am #

    Hi Paul,
    I actually ran my test on my actual fan page. I don’t know of a way to run a test on a ‘test’ page and then “launch” it. If you did run it on a separate page, I don’t think you would be able to transfer the fans so you might as well test on your actual page. CPM = clicks per thousand, contrasted with PPC can be less costly. Facebook gives you a choice between the two. I’m glad to hear that you’ve had some great success with the Advanced Search App. Keep up the great work!

  13. Yasser Khan February 10, 2011 at 10:09 am #

    Hi Linnea!
    I actually did FB ads years ago as a test before my current business and have yet to go back again. Though I’ve used the much more costly linkedin ads, FB still offers laser precision for consumer demographics. I do maintain a clear difference between the networking/business line.
    Yasser
    Yasser Khan recently posted..Battle Cry Of The Online WarriorMy Profile

  14. Linnea February 11, 2011 at 5:00 pm #

    Hi Yasser,
    I actually haven’t tried LinkedIn ads at all however, it’s primarily because FB is better for serving that particular market. Perhaps I’ll give that a try one day myself. I do think it’s a good idea to maintain a difference between networking/business so good for you on that one. I think you’d like FB if you decide to try it again on a fan page.

  15. peter chapman February 18, 2011 at 3:37 am #

    Hi there Linnea
    You have explained some great strategies. I am definitely going to add facebook advertising to my marketing strategy very soon. It is encouraging to hear of yours and others results.
    I am currently doing a lot of SEO and my organic traffic is increasing daily but definitely will check out facebook ads…
    actually going on a FB course in the middle of march…and am encouraged by your post.

    Best wishes

    Peter
    peter chapman recently posted..Nuclear Blogger – All The Help You Need to Create A Great Blog!My Profile

  16. Linnea February 25, 2011 at 6:56 pm #

    Hi Peter,
    I think you’ll really like FB ads if your folks hang out there…but then who doesn’t these days? Actually I can think of one market (highly technical specialty niche) and am sure there there are others where it might not work as well but for most things, it is a great place to be.

  17. Dr. Adam Sheck February 25, 2011 at 7:10 pm #

    LInnea,
    Thanks for sharing this. I’ve had my FB “Passion Doctor” page setup with optin and like for some time now, so definitely agree about that. Haven’t tried FB Ads since they offered some freebie probably over a year ago. Had zero results with it, but that was probably my ignorance more than anything. Perhaps it’s time to try again 😉
    Thanks again,
    Adam
    Dr. Adam Sheck recently posted..Treat Your Relationship Like A Business!My Profile

  18. Linnea February 25, 2011 at 7:20 pm #

    Hi Adam,

    You are more than welcome! I honestly think you ought to give them a go again and see what you think these days. It’s very easy to laser target your audience to get your message to them and spread the word. Since they are so much more cost effective than other ads, you can certainly give it a good test without spending much on the campaign. If you decide to give it a shot, let me know how it works for you. ~ Linnea

  19. Debbie Lattuga February 26, 2011 at 8:41 pm #

    Great info. I love insider tips for facebook. I’m a fan!
    Debbie Lattuga recently posted..No MistakesMy Profile

  20. Linnea February 27, 2011 at 10:39 am #

    Thanks, Debbie!
    It’s my pleasure. Glad you are a fan and looking forward to seeing you again!
    Thanks for stopping by.

  21. Lynn Jones March 1, 2011 at 7:22 pm #

    Hi Linnea,

    I always love it when others test the waters or pave the way, so they can come back with a report on how smooth things worked, or didn’t.
    Thank you for the great helpful tips and so glad the results were pleasing. Now if I can find the time to implement some of them! LOL

    Facebook is a fabulous network!
    Be blessed!
    Lynn
    Lynn Jones recently posted..How are You Doing at Belly to BellyMy Profile

  22. Linnea March 1, 2011 at 9:16 pm #

    Hi Lynn,

    Glad I could be of help. I am truly enjoying my experiences with FB ads naturally wanted to share it and encourage others. I’m also setting up a YouTube ad experiment that I’m hoping to be able to share as well so stay tuned.
    Hope to see you again soon.

  23. Willena Flewelling March 19, 2011 at 2:09 am #

    I haven’t done much with my FB page yet, and I am not using FB ads. But I do have a strategy that I follow closely on a daily basis.

    A friend once told me she sat down and made a list of 20 things that could be done on FB every single day to get to know people and build relationships. 20 is a lot to do every day, but I have a short list of daily tasks… and it’s working!

    Willena Flewelling
    Willena Flewelling recently posted..Think and Grow Rich – Turn Your Dial to the Positive ChannelMy Profile

  24. Linnea March 25, 2011 at 5:28 pm #

    Hi Willena,

    You are right about 20 things being a lot…at least it seems like a lot. Guess you’d have to know what those 20 things before really knowing though. If you have a short list that you are doing and it is working for you, GREAT! Keep it up and enjoy watching it grow. If you’ve found a formula that is working for you, then by all means, keep it going!

  25. Andy Nathan April 9, 2011 at 7:58 pm #

    That is interesting that you had such great results from Facebook ads. I never got great results from Facebook Ads, so any secrets to your ads?

  26. Pastor Sherry April 13, 2011 at 10:41 pm #

    Hi Linnea,

    I’m always interested in FB marketing, and this was a great article! I’m a bit behind the times, though. Would like to put an opt-in box on my FB Like page, but don’t know how. It seems like that should be there before trying out the ads — for maximum effectiveness :)

    I’ve heard some people say they had no results at all with ads. But maybe FB has changed their way of doing them. The fact that one can choose their target audience is appealing.

    What is “CTR” and “CPM?”
    Pastor Sherry recently posted..Sharing Our PlanetMy Profile

  27. Hazel-Ann La Fortune April 19, 2011 at 11:11 am #

    Great post Linnea! I to have discovered the power of Facebook ads and I’ve been using them every month. I try to tweak them each round and so far I’ve been getting decent results. I’m glad that you’re sharing your experience with us. I’m going to try a double opt-in on my FB like page as well. Thanks for the tip!
    Hazel-Ann La Fortune recently posted..Politics vs Leadership In A Country SchoolMy Profile

  28. Linnea April 19, 2011 at 12:13 pm #

    Hi Andy,

    Gosh, I’m not sure I had any particular secrets, per se. I suppose the first might be selecting a great target audience and then including a visual with the ad. I wonder if perhaps your targeting might be improved? It’s a bit hard to say without knowing what you tried. I’d be happy to brainstorm with you if you’d like.

  29. Linnea April 19, 2011 at 12:23 pm #

    Hi Pastor Sherry,

    I actually implemented my opt-in box by using FBML on a ‘Welcome’ tab however, that option is going away in deference to the new iFrames. Perhaps I’ll put on my list to create a tutorial to help with doing just that. You could check your applications to see if you still have the option of creating one with FBML and if you do still have that option, grab it. Once you have it, it won’t go away for some time.
    I’m quite certain that effectiveness is directly correlated with target audience. It is very possible that some audiences are frequent users of Facebook in which case, FB ads wouldn’t work as well. For my particular target audience, it’s great so before you get too invested, you might check out whether or not your target audience frequents FB enough to make it pay.
    “CTR” – Click Through Rate
    “CPM” – Cost Per Thousand (impressions)
    Thanks for the kind words and I hope to see you again soon.

  30. Linnea April 19, 2011 at 12:32 pm #

    Hi Hazel-Ann,

    You are so welcome. It’s great to hear from others who are getting results from FB ads. I think you’ll find that the double opt-in is a good way to go but it isn’t quite as powerful overall as the ads are for the fan page. While that is to be expected, it’s definitely still worth putting in the effort to do. It does increase your blog opt-in rate.

  31. Hans Schoff April 23, 2011 at 10:57 pm #

    Hi Linnea, thanks for sharing your experiences with facebook ads as well as those new facebook apps you discovered. It’s amazing how many ways there are to use facebook these days!
    Hans Schoff recently posted..You Don’t Have to be a Millionaire to be Wealthy – Tips for Creating WealthMy Profile

  32. Linnea April 26, 2011 at 1:25 pm #

    Hi Hans,

    You are welcome and yes, it is amazing but stay tuned….
    I’m writing a new post as we speak on another great new feature that you are going to just love.
    Hope to see you again soon.

  33. Julie Weishaar May 2, 2011 at 4:18 pm #

    Hi Linnea. Thanks so much for sharing your FB fun. I had heard in the past that FB ads were not very effective but also heard that lately they are better especially if you have a very specific niche. I am going to share this article with one of my clients as we have been discussing using FB ads for his business.

  34. Linnea May 5, 2011 at 9:09 am #

    Hi Julie,

    I do think that it does depend upon your audience. If the niche that you are targeting doesn’t happen to spend much time on FB, the ads most certainly won’t pay off. If, on the other hand, your folks are on FB and you create an eye catching ad, it can pay off very well. Thanks for sharing my post with your client and I hope to see you again soon.

  35. Kevin Martineau June 7, 2011 at 3:49 pm #

    Hi Linnea:

    Thanks for sharing your experimentation with these different aspects of Facebook. FB has definitely been my #1 source of traffic for my blog over the 3.5 years I have had it.

    Blessings,
    Kevin
    Kevin Martineau recently posted..12 essentials of good confrontationMy Profile

  36. Jaclyn Castro June 7, 2011 at 6:47 pm #

    Ahh…FB advertising. What an awesome way to leverage our time we spend over there. This is great for those that are focusing on building through social media. Thanks for sharing some great insider tips.

    I most especially liked the “Advanced Search 2.2 Beta” and “Marketplace”. Are these two specifically ONLY for FB advertisers?

    Sounds like an awesome way to do specific searches within Facebook. And I imagine the power of “Marketplace” to help increase and drive our sales even more so.

    Let me know…

    Thank Linnea!

    -Jaclyn Castro
    Jaclyn Castro recently posted..A New Understanding of Sponsoring & How to Make It Work for YouMy Profile

  37. Linnea June 7, 2011 at 7:58 pm #

    Hi Kevin,

    Wow, you must have tons of FB stories to share. They have changed so much over the past 6 months let alone 3.5 years. I’m awfully glad to hear that it has been working for you as well.

    Thanks for your comment and blessings back at ya.

  38. Linnea June 7, 2011 at 8:06 pm #

    Hi Jaclyn,

    Yes, isn’t FB great? Couldn’t you just spend all day there?

    I have great news for you…no, the “Advanced Search 2.2 Beta” and “Marketplace” are not only for FB advertisers. I’m hoping that you have already poked around for them and found this out but if not, know that you can add those to your page whether or not you are advertising. Fun, HUH? Let me know what you think of them once you’ve had a chance to play.

  39. Yorinda July 24, 2011 at 10:19 pm #

    Hi Linnea,

    great article about some of the facebook has to offer.

    I was not aware that there was an advanced search option.
    Thank you so much for bringing my attention to that.

    The information on the double optin is interesting too.

    I very much appreciate you sharing this.

    Cheers
    Yorinda
    Yorinda recently posted..Authentic MarketingMy Profile

  40. Linnea August 2, 2011 at 12:52 pm #

    Hi Yorinda,

    You are very welcome. Advanced search is a terrific tool to use. If you try it just once, you’ll be quite hooked. Facebook has one of the most comprehensive demographic databases in the world. That makes it very worthwhile exploring and quite worth tapping into. Enjoy~

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