Have you implemented a Facebook plan yet? I’ve heard a number of marketers say that Facebook has become their #1 source of traffic lately so felt it was time to dig in a little more deeply. To that end, I have recently run a couple of experiments and found a couple of new tools for Facebook that I’m excited to share with you.
You’ve probably been hearing about the benefits of Facebook Ads from most of your network lately. I know that I certainly have been however, until a couple of weeks ago, I hadn’t yet tried them, I now have and am very happy to report that Facebook Ads are as great as ‘they‘ say they are!
I started with a brand new Facebook page a couple of weeks ago, and very quickly put together an ad to test. Keep in mind that this was a new page with absolutely no traffic. I wanted to test the ad in isolation so didn’t promote the page in any other way prior to running the ad.
The first thing I really liked was being able to select a specific demographic for the ad. That is super powerful! Even better were the results. I threw $5 at the ad (as a quick test, I didn’t see the need to throw much more at it), and (drum roll please)…had my first like within 30 minutes of clicking ‘go’. It may have been even sooner but I honestly wasn’t watching it that closely.
The second thing I liked was the cost, or lack thereof. As you may have picked up, I was able to get first results with a mere $5. I’ll admit to going through that initial pot fairly quickly the first evening but just as quickly added equal “Likes” to my page. Facebook Ads produced results for pennies on the dollar when compared with either Google Adwords or the Ad Center (Bing/Yahoo).
Additionally, if you can get the CTR on your Facebook Ads to .1%, Facebook will allow a switch to CPM which would be significantly less expensive yet. I for one, am sold on Facebook Ads, at least while they remain so incredibly cost effective.
My second experiment was surrounding opt-ins for my new “Like” page. I first relied solely upon the posts and links on the FB page to drive traffic to my blog. I was getting a few opt-ins here and there but the biggest news came from adding a double opt-in landing page. Now when people come from the ad, they land on a 2 step opt-in page; step one asks them to click the “Like” button and step 2 asks them to opt-in to my blog for their free gift. Again, within 30 minutes I had a new “Like” and a new opt-in to my list and the first day more than doubled my opt-ins. Super powerful! So much so that I may just write up a separate post stepping through this one.
Onward and upward. Also during my Facebook play, I’ve learned about two new tools that I’d like to share, at least they were new for me. The first is Facebook’s “Advanced Search 2.2 Beta”. You can add this app to your page and open an entirely new, extremely powerful world of search to your Facebook site. Advanced Search allows you to search for groups, pages, people, bands etc., by different categories (e.g. health, sports etc.), interests and/or demographic to quickly find other like-minded folks.
The second app that I learned about this week is “Marketplace”. If you have products to sell, this is a very cool app that lets you create a listing of your products for sale and reach even more people. I would encourage you to explore this one if you are selling products, even if they are affiliate products.
As you can probably tell, it was a fun and productive week for me on Facebook and now I wonder, how many of you have tried similar experiments and what were your results? If you haven’t tried yet, do you plan to? Please leave a comment and let us know your thoughts.