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Niche Marketing

Targeting Niche MarketsHave you been able to determine your ideal niche or have you been finding that you are interested in a wide variety of topics and feel it is just too difficult to narrow down your niche? In attraction marketing (of which I am a proponent), finding your ideal niche is a critical first step to laying the foundation for your online business. It only makes sense that you choose the topic or niche about which you are most passionate since you’ll be spending the majority of your day talking and writing about it. I can’t imagine trying to drum up enough content on a topic I wasn’t particularly interested in to sustain a site however, there is another approach.

There is the “niche” about which one is most passionate and then there is “niche marketing” which is a perfectly valid online marketing strategy in and of itself. Rather than identifying a single niche about which one is passionate, some marketers make a living by identifying multiple potentially profitable markets and staking a presence in each. Niche marketing works on volume by drilling down into markets, identifying profitable niche markets and developing (many) mini-sites based upon those markets. (Think ‘roses’ rather than ‘flowers’). Typically used in conjunction with affiliate marketing but can be used effectively to directly sell digital products as well.

Steps to successful niche marketing include;

  1. Identifying and determining potentially profitable niches
  2. Setting up sites with quality content/articles
  3. Driving traffic to the site
  4. Selling affiliate products (or your own) through the site

The best successful example that comes to mind of a master at this strategy is Adam Short of Niche Profit Classroom fame. Adam has been implementing niche sites for about 5 years now and now has over 300 sites. His sites bring in a wide range of income, from a couple of hundred to $10,000/mo. Not all can bring in top money of course however, he does make the point that one of his $300/mo. sites does cover his wife’s car payment so it certainly shouldn’t isn’t anything to be sneezed at.

The key lies in selecting the target markets and going for volume and yes, with over 300 sites, they would have to run on autopilot or staff would be required in order to make it work.  In Adam’s case, he further contributes to his overall income stream by offering software and training on his methodologies in a membership site. Nevertheless, if only 1/2 of his 300 sites bring in, say $200/mo., plus one at $10,000/mo. (12,400/mo.) plus income from the other 149 sites…I’d say a very healthy living can indeed be made from developing a good niche marketing portfolio.

Adam’s strategy is to set up sites that run on autopilot, effectively setting them up, and moving on to the next one.  This differs from the strategy of identifying one ideal niche and spending your time adding to or tweaking that single site.

Niche marketing is a very interesting strategy that holds a great deal of potential, particularly if you enjoy learning about a wide variety of topics.  If you have been struggling to identify an online marketing strategy because you can’t identify a single passion or can’t seem to narrow your focus, you might consider niche marketing as a possible option.

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45 Responses to Niche Marketing

  1. Julie Elliott July 5, 2010 at 8:16 am #

    Great Blog post. Some really great ideas to think about and ideas to add.I have not thought to much about those areas yet. I guess I will have to look into that and think about what I would like to do. Thank you Linnea. I look forward to your next post.
    Julie Elliott recently posted..Happy 4th of JulyMy Profile

  2. Linnea July 5, 2010 at 9:27 am #

    Hi Julie,

    There are so many options…something for everyone and every style. I would add the caveat however, not to undertake too many things at one time. That’s just crazy-making and won’t get you anywhere fast. If it sounds intriguing to you, by all means, do check it out. Thank you for stopping by.

  3. Linnea July 5, 2010 at 9:27 am #

    Thanks for the tweet, Julie!

  4. Beverly Monical July 5, 2010 at 12:08 pm #

    Great post about niche marketing.I haven’t done a lot of this but some.I know some people that make an amazing living from it too.
    Beverly Monical recently posted..The Power Of TeamworkMy Profile

  5. William Tower July 5, 2010 at 7:41 pm #

    Great article Linnea. I don’t think I could handle 300 sites. It’s hard enough staying focused on the just the one! 😉

  6. Clint White July 5, 2010 at 8:11 pm #

    Really great info in niche marketing.
    Clint White recently posted..Is your blog multi-browser compatibleMy Profile

  7. Linnea July 5, 2010 at 8:59 pm #

    Hi William,

    HAHA – I’m with you there William. I do believe he has a staff to help him with the load. His are also set up to run on autopilot which means he isn’t blogging on them all either. Thanks for stopping by!

  8. Linnea July 5, 2010 at 9:01 pm #

    Hi Beverly,

    Thanks so much. Yes, I’ve heard that some have had very good results.
    I may have to try it out a bit myself. Have a great rest of your day!

  9. Linnea July 5, 2010 at 9:03 pm #

    Hi Clint.

    Glad you enjoyed it. Thanks for stopping by.

  10. Linnea July 5, 2010 at 9:03 pm #

    Thanks for the twee!

  11. Linnea July 5, 2010 at 9:04 pm #

    Hi Hits2u,

    Thanks for the tweet and for stopping by.

  12. Linnea July 5, 2010 at 9:05 pm #

    Hi iJandoDuYu,

    Thanks for the tweet!

  13. Linnea July 5, 2010 at 9:06 pm #

    Hi JCopy,

    Thank you!

  14. Linnea July 5, 2010 at 9:06 pm #

    Hi JLeadPro,

    Thanks so much for stopping by and tweeting.

  15. Linnea July 5, 2010 at 9:07 pm #

    Hi MagnetSponsor,

    Interesting ‘handle’…thanks for stopping by and tweeting!

  16. Linnea July 5, 2010 at 9:08 pm #

    HI Fred,

    Thank you for stopping and tweeting.

  17. Laura Paulson July 6, 2010 at 11:10 am #

    Great post Linnea (I love your name by the way :)). For me, picking a niche has always been a struggle. I know what it is but it covers so many areas it’s difficult to pinpoint one specifically. Wow! 300 sites? makes my head spin just thinking about it LOL

    Very nice looking blog Linnea (easy on the eyes) – thank you :) Have a fantastic day! Laura
    Laura Paulson recently posted..How To Set Up A WordPress BlogMy Profile

  18. Dave and Dawn Cook July 6, 2010 at 12:21 pm #

    Linnea,
    Great post you have here. Yes, you’re right, niche marketing is a really great alternative if you can’t just pick one niche and the profitability of this strategy makes it very appealing. Thanks for sharing this great information on how Adam Short makes it work on a very grand scale!
    Dawn and Dave
    Dave and Dawn Cook recently posted..Find Your Profitable Path to Personal DevelopmentMy Profile

  19. Linnea July 6, 2010 at 11:10 pm #

    Thanks Laura,

    I hear what you are saying about the 300 sites however, I think the key is in setting them up so they run on autopilot…and of course, he also does now have a staff so it isn’t quite like us trying to run 300 blogs. Now *that* makes my head spin. Thanks for stopping by!

  20. Linnea July 6, 2010 at 11:13 pm #

    Hi Dave and Dawn.

    Thanks much! It is an interesting model. There are so many opportunities out there ~ truly something for everyone. It makes the mind boggle. Thanks for stopping by and leaving your comment.

  21. Darlene Davis July 7, 2010 at 8:21 pm #

    Linnea,
    This is an awesome money-generating article. I like your idea of diversifying, although 300 sites is a bit daunting! The principle applies, however. You’ve just opened my eyes to all kinds of possibilities. Thanks for the insight!
    Darlene Davis recently posted..Shall We DanceMy Profile

  22. Linnea July 8, 2010 at 7:10 am #

    Hi Darlene,

    You are very welcome. I agree 300 seems a bit daunting. Even if on autopilot, there are likely activities that must still be tended to. It’s definitely food for thought and I think it’s always good to keep our mind open to possibilities. Thanks for stopping by.

  23. Kimberly Wagner July 9, 2010 at 5:44 am #

    I have heard of creating static sites that are more or less on autopilot with google advertising and some affiliate advertising, but I didn’t realize that some do many of these and then let them do their work. Lisa Arby has an abdominal exercises site that is like that and continues to make her money.
    Kimberly Wagner recently posted..Cuckoo to use One Flew Over the Cuckoo’s NestMy Profile

  24. Linnea July 9, 2010 at 7:34 am #

    Hi Kim,

    Now that is interesting, that Lisa Arby has one. I’m also hearing that no matter, there remains some level of administrative tasks to be done so in some respects, you would still have things to do over more sites. Examples would include customer service activities.

  25. Glyna Humm July 12, 2010 at 5:46 am #

    Linnea, Great post on discovering your niche. It is sometimes a challenge to zero in on one thing when you have several areas you are interested in. Nice guide for all of us

  26. Val Wilcox July 12, 2010 at 6:37 pm #

    Linnea,
    Great piece explaining Niche Marketing. You’ve given some good pointers on how to define and develop your presence in these areas.
    Thanks so much for the tips,
    Val :)
    Val Wilcox recently posted..Go With the FlowMy Profile

  27. Kellie Frazier July 13, 2010 at 5:34 am #

    Yes I’d say Adam has it nailed down to specific systems and targets those he knows are looking and what they are looking for. Great article Linnea! Thanks for the ideas. :)
    Kellie
    Kellie Frazier recently posted..Knowing Where You Are Headed is Vision – Pillar FourMy Profile

  28. Beth Allen July 13, 2010 at 7:39 am #

    Thanks for sharing your insights into Niche marketing, Linnea. You are absolutely right ~ focus is essential to attract the right people to you. I still am too wide on my blog, but the idea of running several different ones feels a bit overwhelming. Lots to learn and lots to consider, thanks!
    Beth Allen recently posted..The 5 P’s of Powerful MarketingMy Profile

  29. Linnea July 13, 2010 at 5:22 pm #

    Hi Val,

    You are very welcome. It was a fun one to write. It certainly did get my brain going.

  30. Linnea July 13, 2010 at 5:23 pm #

    Hi Glyna,

    Thank you and thanks for stopping by and leaving a comment.

  31. Linnea July 13, 2010 at 5:24 pm #

    Hi Kellie,

    You are so very welcome. Glad you enjoyed it and wish you luck with those ideas!

  32. Linnea July 13, 2010 at 5:25 pm #

    Hi Beth,

    Boy do I hear you there! I too, am too wide on my blog these days but am thinking of ways to trim it back. Best of luck with yours and you are very welcome. Hope it helps.

  33. Kimberly Wagner August 1, 2010 at 3:07 pm #

    On Arby’s site, she has Google ads, information about the subject, and a free download e-book with even more information about the subject. Listening to a few of her instructional videos, I suspect that she tweaks the advertising based on her analytics feedback.
    Kimberly Wagner recently posted..DEATH BY PPT and other weak technology usesMy Profile

  34. Linnea August 3, 2010 at 9:44 pm #

    Hi Kim,

    I’m sure that she does tweak her ads based upon her analytics.
    That’s really the only way to go…continue testing ads against one another and see what really produces the results. She more than likely does some split testing as well. It can be very time consuming but only makes sense if you want to get the most out of your ad dollars.

  35. Andrea Goodsaid August 15, 2010 at 9:39 am #

    Hi Linnea –

    Nice post! I think there’s lots of room for ‘success’ somewhere between 1 and 300 blogs. And you’re right, there will always be minor maintenance etc .. to be done to each.

    I think the important thing to remember is that these will be profit generating site – or they won’t be paid ongoing attention, so they can effectively pay for their own project manager (outsource).

    One thing that I’m attempting is to do multiple niche site, but keep them congruent in terms of them all being ‘funnels to me’ – I figure as long as I’m attracting people who are “just like me” in one way or another (and most will tend to be business 2 business so online marketing convo always has a place), I can’t go too far wrong :)

    Nice dialog you got going here!

    Andrea
    Andrea Goodsaid recently posted..How to Pick Your Niche &amp Create a Product in 48hrs or LessMy Profile

  36. Linnea August 17, 2010 at 8:58 pm #

    Hi Andrea,

    It sounds like you have a really good niche site strategy going on. In your case, congruency is certainly part of the key and yes, if you can get your niche sites to pay for the management, you’re in. Best of luck to you with your sites!

  37. rebeccahappy November 30, 2010 at 7:35 pm #

    I am presently working on just this. I hadn’t figured it out until a few weeks back when I had a visual to go by in a webinar and all the pieces just fell together. I am very excited and see this as a great way to generate income and also teach my kids to do the same.
    rebeccahappy recently posted..Business Marketing Tactics and TipsMarketing Minute LaunchMy Profile

  38. Linnea December 7, 2010 at 9:42 am #

    Hey Rebecca,
    It is exciting, isn’t it? How cool is it that you are teaching your kids these great skills! It should serve them well into their future. It’s is truly inspired. You go, gal!

  39. Charles Allen February 11, 2011 at 4:31 pm #

    Niche marketing is the best way to drive traffic for those people you want to reach for your business. Those that have a need or want for your services. I enjoyed reading your post thanks for sharing…
    Charles Allen recently posted..Why Is Unlimited Prepaid Cell Phone Plans Becoming More In Demand In US &amp InternationalMy Profile

  40. Linnea February 11, 2011 at 5:02 pm #

    Thank you, Charles.
    I hope to see you again real soon.

  41. Richard Goutal May 23, 2011 at 7:17 pm #

    The one thing that I keep hearing in niche affiliate marketing training is to start with one niche, build the blog, bring the traffic, and when the money begins to come – THEN start another niche site. I think that the many commenters who were amazed about some marketers maintaining so many sites, should know that they weren’t all built at once. In addition, since most are “evergreen” – it is often unnecessary to do any real maintenance. After the site has a good 20 optimized posts, just a sporadic additional post can be good enough.
    Richard Goutal recently posted..NAMS 6 Review Best Conference for Your Training DollarMy Profile

  42. Kevin DeRoo May 30, 2011 at 9:00 pm #

    Hey Linnea,

    I’m really just beginning to explore Niche Marketing and so for I’m very excited with the results that I’ve been seeing in such a short period of time. There are literally hundreds of courses out there which teach how to get started in affiliate/Niche Marketing. Many of these courses teach pretty much the same thing so the trick is to find an instructor that you can relate to and your chances of success will increase greatly.

    Sounds like Adam is your guy!

    Three hundred sites … well now that’s impressive, Lol!

    Thanks for sharing this Linnea, I look forward to some more exciting times in this rapidly growing industry.

    Kevin
    Kevin DeRoo recently posted..GooglitisMy Profile

  43. Linnea June 2, 2011 at 2:34 pm #

    Hi Richard,

    Thanks for adding these thoughts. You are right on about getting one site going before starting the next. I have actually heard two schools of thought with regard to the maintenance. Your point about the posts is right on however, if you also consider administrative tasks such as responding to contact inquiries or updating WordPress and/or plugins, it would seem to boggle the mind to do that for 300 sites. I’m also sure that there would be some level of customer support required for each site such as returns or more simply download issues. I suppose I’m just not yet convinced that they pretty much run on autopilot once set up. I’m more than happy for someone to persuade me otherwise.

  44. Linnea June 2, 2011 at 2:53 pm #

    Hi Kevin,

    Gee, it certainly sounds as though you’ve done massive research on niche marketing. While I’m sure you are right, I can’t say that I’ve run into hundreds of courses unless, of course, I count affiliate courses. Thanks so much for adding the thought about the instructor. I think that holds true of most courses however, it’s good to hear your assessment of the topics covered. Most students can get a good feel for the instructor during the sales webinars. Thanks for stopping by.

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