Do you or someone you know suffer from shiny object syndrome? Interestingly, to those who are starting a business online, it can be the single biggest cause for downfall (and frustration) and yet for the rest of the internet marketing industry, it is a boon. What’s up with that?
Shiny object syndrome: chasing the next “big thing”, the current fad or the easy button, the chasing of which causes so many distractions that primary business objectives are not (and can not be) met.
The sales pitches are fierce, promising cash at the push of a few buttons and for only $27. Of course, you hope that it’s true, you want it to be true. You hope that this one additional thing will be the piece you’ve been missing, that it will present you with what you need to at last break through and start making money.
Logic says that if someone had the easy button, it wouldn’t be sold for a mere $27 but your hopes, dreams and perhaps a bit of desperation, pushes your doubt aside and you think that for $27, you can afford to give it a try…
The internet marketing industry relies on you to give that new thing a try. You are no doubt fully aware of the multitude of offers in your inbox and you’ve likely only scratched the surface of those available. In that respect, we can be our own worst enemies.
Your mindset is at the root of the issue. Your mindset can be the difference between success and failure. The internet industry is counting on you being the consumer and not the business owner. As soon as you make the mindset shift from “consumer” to “business owner”, you’ll care very much about the $27 dollars and unless and until you have the income to cover it, you’ll think twice about spending it. You’ll care about the ROI and whether or not the investment is one that makes sense. As long as you remain in “consumer” mode, you’ll continue to chase the ever elusive easy button.
How do you go about doing that? One sure way is by running your business as a business. At minimum, you should be tracking your monthly income and expenses. If the income doesn’t support additional expenditures, hold off on them. Better yet, you should have a plan that details your annual production and projected income. Does that make you yawn?
Another great tip that I’ve picked up is to stick with the basics until you have mastered them. In other words, focus on building your site and pick at most 2-3 tactics to try, then work on those until you master them. Only after your have mastered them should you consider adding to your arsenal. This tip applies to overcoming overwhelm as well but I think it has value here in avoiding the shiny object until you are ready for the next new thing.
Focus on the basics first. Prove to yourself that you have selected a great niche, that you can build a list and that you can sell something to that list. Until you do that, don’t even think of expanding.
It might not sound sexy or like fun to you but any way you slice it, unless and until you look at your business as a business, it is nothing more than a hobby… and an expensive hobby at that.
What do you think of shiny object syndrome? Do you have or have you used other tips/techniques to either avoid or get out of shiny object syndrome? Please leave a comment and let us know about your experiences.