Facebook continues to impress and is becoming an even more powerful tool for small business by adding the “Questions” product.. If you haven’t yet heard about Facebook “Questions”, you’ll definitely want to check this out. Like LinkedIn, Yahoo and others, Facebook’s Q&A provides an opportunity to reach out and glean information from friends or simply […]
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Do you have a social media strategy and have you reviewed it lately? In speaking with a number of people recently, I learned that many folks jump right in to the most popular sites or those their friends are in and just start participating without giving thought to what their activity can or will do […]
I may be opening a can of worms on this one but I’m very curious to hear what folks are truly thinking about tribes with respect to the value they add to your overall business plan and goals. In case you haven’t heard about tribes with respect to online marketing, the concept is derived from […]
There is the “niche” about which one is most passionate and then there is “niche marketing” which is a perfectly valid online marketing strategy in and of itself. Rather than identifying a single niche about which one is passionate, some marketers make a living by identifying multiple potentially profitable markets and staking a presence in each. Niche marketing works on volume by drilling down into markets, identifying profitable niche markets and developing (many) mini-sites based upon those markets.