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Video Sales Letter Workshop Review

video sales letterAre you using video yet to help build your business?  In keeping with my commitment to bring you great resources for building your business, I want to share this review of one of the BEST classes that I’ve taken to date… bar none. It has recently been promoted by some of the big guns (including John Carlton) so I know I’m not alone in my assessment.

You’ve no doubt heard about and seen many video class offerings lately because the fact of the matter is, video works.  Video sales letters can convert 2x better than text so it is in every online marketer’s best interest to learn how to use video effectively.

This particular class is Video Sales Letter Workshop 2.0 (VSLW2.0 for short) but it’s not just any video workshop.  This workshop is led by Lou D’Alo and Chris “Mr. Moneyfingers” Haddad, a powerful partnership.  Lou is stellar at guiding students through the process, keeping them involved, motivated and moving forward.  Chris is the guru’s (secret weapon) pro at creating compelling, high converting video sales letters (commanding up to 30k a pop), who spins, or ‘riffs’ on the fly like crazy.

During the workshop, Chris not only teaches his system (a system that works without yet having a product or the need to be on camera) but provides hands-on guidance on video of your own.  He provides that guidance through feedback and “hot seats” during which time he does his ‘magic’ for you.  That is one of the things that first grabbed my full attention (actually a few things).  I learned a number of things and got great value just from listening to the promo video!  (If you want to check it out for yourself, and hear Chris do his magic, here is the latest).  Lou’s leadership, complimented by Chris’ talents and system creates a truly dynamic learning environment.

While the initial reasons I signed up were because of the team and the opportunity to learn how to create the videos without having to be on camera, I was thrilled to have also gained access to the community.

  • Chris’ spin or ‘riff’ – It is hard to fully appreciate this one until you hear Chris in action during a hot seat but once I did, I wanted more.  (If you want to hear him for yourself, check out this workshop video). I was also attracted to the idea that if I were to do a ‘hot seat’ Chris would do his magic for me!  Priceless!  I’m still in awe of Chris’ talent, so much so that I’ve listened to the recent guru promos to hear more even though I’ve been through the class.
  • Creating effective video without having to be on camera – Transitioning to video can be much more challenging than it first sounds so the idea that you can still create high-converting videos without first overcoming that hurdle is very attractive.
  • Learning environment – I have yet to run into another class that was as dynamic and interactive as this one.  The camaradrie established among the students was amazing.  Granted, this is highly dependent upon the students involved however, I also believe it had a lot to do with the leadership and structure of the workshop.  Included in the workshop was a contest that got everyone running at full speed.
  • Contest?  – Yes, Contest.  This wasn’t one of the reasons that  I took the class but I do believe it contributed to the participation level of the class.  Students worked hard to win the contest because the 1st twelve to finish were entitled to 15 minutes with Chris and the winner got  an hour of Chris’ time.  Again, Priceless!  That exploded the competition.

The downside was that in order to fully participate (and join the contest), it did take a lot of work. As with all courses, you get back from it what you put into it.  The work was fast-paced, but fun and if you do the work, you exit the workshop with a video that converts.

In summary, Video Sales Letter 2.0 Workshop is one that I highly recommend.  I learned a LOT and thoroughly enjoyed the entire experience.  If you get a chance to take this one, jump in.   Even if you are not in the market for a new course right now, at a minimum you need to check out the VSLW2.0 Promo Webinar Replay to get tons of value (Chris gives you his exact, step by step formula) and to hear Chris do his thing.  I know you’ll be impressed!

After you’ve listened to the video, please leave a comment and let me know what you think.  Are you as impressed with Chris as I am?

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62 Responses to Video Sales Letter Workshop Review

  1. Linnea June 29, 2011 at 10:20 am #

    Hi Pearly,

    Thanks so much for stopping by and for your comment.
    Yes, video certainly can be very powerful if used correctly. I have also seen examples however, where it can work to your detriment so it is definitely worthwhile to learn how to use it to your advantage.

  2. Linnea June 29, 2011 at 10:27 am #

    Hi Tonya,

    I wish you the best of luck with building your business. As a thought you can also use video quite powerfully for your opt-in and/or to simply introduce yourself and your business to your readers. I thank you too, for the content you are sharing on your blog. Keep up the great work.

  3. Linnea, what a good overview. I agree video is so important these days and it really does convert better than anything else.

    I just purchased Andy Jenkins Video Boss and am really looking forward to getting to the meat of it.

    Contests are awesome to help create participation and tribe. I also recommend that you have little contests even on your free teleseminars. They work really well!!

  4. Mandy Swift July 3, 2011 at 1:44 pm #

    Hi Linnea, your enthusiasm for the course has certainly made me want to trot off and listen to the videos immediately. Sounds like you got some great value from these guys.
    You are right, video is exploding at the moment and the more we can do to get ahead of the curve, the better.
    Thanks for the great info -I’ll head off and watch the video now :)
    Mandy Swift recently posted..10 Top Tips For Highly Converting Email Marketing Campaigns [Part 2]My Profile

  5. Anne July 6, 2011 at 1:14 am #

    Video is a good way of communication but its only part of communication. Written word still plays a part. You can scan what someone says in an article or other piece of written material so when you’re short on time you can quickly get the message. With video its not so easy to find the part that you want to refer back to.

  6. Linnea July 6, 2011 at 9:53 am #

    Hi Carla,

    Thanks for stopping by and yes, using video can be incredibly effective. Good luck with your new course. I hope you get a lot out of it and use it well. Contests are another great idea used by many. Thanks for adding that for us.

  7. Linnea July 6, 2011 at 10:11 am #

    Hi Mandy,

    Great to see you here. My enthusiasm for this course is simply reflective of how terrific it is and how great an experience it was going through it. I do think that Chris is not only incredibly talented but enthusiastic as well. I suppose it’s a bit infectious :) I hope to be replacing the video link with an evergreen version very soon (they are working on it as we speak) so stay tuned for that.

  8. Linnea July 6, 2011 at 10:32 am #

    Hi Anne,

    Excellent point and one with which I quite agree. People do have different preferences for consuming information (and for learning). It’s a good idea to serve up a variety of media for that very reason. Video is but one skill of many to be learned.

  9. willie@freedom to be your own boss July 7, 2011 at 9:14 am #

    Hello Linnea,

    Like it or lump it, as they say, video and video sales letters are here to stay.

    I for one, don’t really care for them, in the sense of having to sit through listening to a long sales video before the price of the product can be accessed.

    There are no ways to fast forward through the videos, you either listen to the end or leave the page. That’s not fair, ha,ha…

    But, on the other hand, I have also seen some marketer’s who use video, in the same matter as with a sales video,. but they use it for training purposes, such as with a training in a membership site.

    Last year I had a chance to purchase a course on the how to’s of using sales video in your marketing.

    Like I said, like it or lump it, sales via video is here to stay, might as well learn how to master it and put it to use in one’s buisness.

    willie@freedom to be your own boss recently posted..Avoiding The Dread Of Information Overload Pt. 2My Profile

  10. Linnea July 12, 2011 at 1:06 pm #

    Hi Willie,

    What a great way to put it…and I quite agree…”like it or lump it”, sales via video is here to stay. I’m sure it is quite hard for us to imagine the next step but there will be one, rest assured. It sounds as like you’ve jumped in with both feet so congrats for taking action. I wish you the best of luck creating your videos.

  11. Hans Schoff @ ways to make extra money July 13, 2011 at 1:58 am #

    Hey Linnea, video is no doubt a powerful way to communicate and market. No doubt we’ll be commenting on blogs in the future via video as well (how google will keep up with that we’ll have to see). Definitely powerful, thanks for sharing your experiences.
    Hans Schoff @ ways to make extra money recently posted..Creating Wealth – Ways to Make Extra Money Around Your ScheduleMy Profile

  12. Linnea July 14, 2011 at 8:02 am #

    Hey Hans,

    I believe you can comment on blogs using audio now and video is already available for email so if video isn’t yet available for commenting it is right around the corner. I agree with you on that one. It’s very likely being tested somewhere as we speak. Thanks for stopping by.

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