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Video Sales Letter Workshop Review

video sales letterAre you using video yet to help build your business?  In keeping with my commitment to bring you great resources for building your business, I want to share this review of one of the BEST classes that I’ve taken to date… bar none. It has recently been promoted by some of the big guns (including John Carlton) so I know I’m not alone in my assessment.

You’ve no doubt heard about and seen many video class offerings lately because the fact of the matter is, video works.  Video sales letters can convert 2x better than text so it is in every online marketer’s best interest to learn how to use video effectively.

This particular class is Video Sales Letter Workshop 2.0 (VSLW2.0 for short) but it’s not just any video workshop.  This workshop is led by Lou D’Alo and Chris “Mr. Moneyfingers” Haddad, a powerful partnership.  Lou is stellar at guiding students through the process, keeping them involved, motivated and moving forward.  Chris is the guru’s (secret weapon) pro at creating compelling, high converting video sales letters (commanding up to 30k a pop), who spins, or ‘riffs’ on the fly like crazy.

During the workshop, Chris not only teaches his system (a system that works without yet having a product or the need to be on camera) but provides hands-on guidance on video of your own.  He provides that guidance through feedback and “hot seats” during which time he does his ‘magic’ for you.  That is one of the things that first grabbed my full attention (actually a few things).  I learned a number of things and got great value just from listening to the promo video!  (If you want to check it out for yourself, and hear Chris do his magic, here is the latest).  Lou’s leadership, complimented by Chris’ talents and system creates a truly dynamic learning environment.

While the initial reasons I signed up were because of the team and the opportunity to learn how to create the videos without having to be on camera, I was thrilled to have also gained access to the community.

  • Chris’ spin or ‘riff’ – It is hard to fully appreciate this one until you hear Chris in action during a hot seat but once I did, I wanted more.  (If you want to hear him for yourself, check out this workshop video). I was also attracted to the idea that if I were to do a ‘hot seat’ Chris would do his magic for me!  Priceless!  I’m still in awe of Chris’ talent, so much so that I’ve listened to the recent guru promos to hear more even though I’ve been through the class.
  • Creating effective video without having to be on camera – Transitioning to video can be much more challenging than it first sounds so the idea that you can still create high-converting videos without first overcoming that hurdle is very attractive.
  • Learning environment – I have yet to run into another class that was as dynamic and interactive as this one.  The camaradrie established among the students was amazing.  Granted, this is highly dependent upon the students involved however, I also believe it had a lot to do with the leadership and structure of the workshop.  Included in the workshop was a contest that got everyone running at full speed.
  • Contest?  – Yes, Contest.  This wasn’t one of the reasons that  I took the class but I do believe it contributed to the participation level of the class.  Students worked hard to win the contest because the 1st twelve to finish were entitled to 15 minutes with Chris and the winner got  an hour of Chris’ time.  Again, Priceless!  That exploded the competition.

The downside was that in order to fully participate (and join the contest), it did take a lot of work. As with all courses, you get back from it what you put into it.  The work was fast-paced, but fun and if you do the work, you exit the workshop with a video that converts.

In summary, Video Sales Letter 2.0 Workshop is one that I highly recommend.  I learned a LOT and thoroughly enjoyed the entire experience.  If you get a chance to take this one, jump in.   Even if you are not in the market for a new course right now, at a minimum you need to check out the VSLW2.0 Promo Webinar Replay to get tons of value (Chris gives you his exact, step by step formula) and to hear Chris do his thing.  I know you’ll be impressed!

After you’ve listened to the video, please leave a comment and let me know what you think.  Are you as impressed with Chris as I am?

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62 Responses to Video Sales Letter Workshop Review

  1. Debbie Lattuga March 5, 2011 at 10:45 am #

    It’s wonderful to learn from leaders in the field. Video is such an important factor in being successful! Sounds like a wonderful program.
    Debbie Lattuga recently posted..No MistakesMy Profile

  2. Linnea March 5, 2011 at 8:37 pm #

    Hi Debbie,

    It is a really fun and yes, very useful class and if you haven’t been able to tell from my posts, I do love learning about new things. I haven’t posted much in the way of video as of yet but certainly plan to do so so the timing was great for me too. T’was an all around awesome experience. Hey Debbie, thanks for stopping by and thank you for commenting.

  3. Bryan McHeyzer March 7, 2011 at 10:05 pm #

    Hi Linnea,
    Looks like video kills the text star :-)

    Agree video is fast becoming the media to be in…looks like I’d better get with it or be left behind.

    That is one great review for the course … I have to confess that I have not heard of these guys…. then I have not been around long.

    Great post…. here thanks to TSA.

    Bryan McHeyzer recently posted..Comment on Why Backlink by adminMy Profile

  4. Sue Collier March 8, 2011 at 2:02 am #

    Hey Linnea,

    Its been awhile since I visited your blog and I’m so glad I came back! You have some great info hear. I am just listening to Chris’s video – perfect timing as I haven’t done a video for absolutely ages and need to get going on them again!

    Also loved your post of Facebook, will definitely be trying that! Will talk to you after the video!

    Thanks Linnea,

    Sue Collier recently posted..Online marketing – Consistency Matters!My Profile

  5. Linnea March 8, 2011 at 10:16 am #

    Hi Bryan,

    Indeed, video has taken a front seat. It really makes me curious to see what could possibly be next…
    Don’t we live in an exciting time? Welcome to the industry…and what a great industry it is to be in!
    Thanks for stopping by and leaving a comment. I look forward to seeing you again real soon.

  6. Linnea March 8, 2011 at 10:20 am #

    Hi Sue,

    Welcome back! It’s great to see you again. I do hope you enjoyed Chris’ video. There certainly is lots of great value to be gained from it that you can use right away. and thanks for the comment about my Facebook post. I think you’ll find it well worth your time to try. Please feel free to let me know if you have any questions.

  7. Rick Salas March 8, 2011 at 4:50 pm #

    Hi Linnea, everybody in business should grab on to as much video marketing training as they can. We build relationships and have a great time online creating a business and thats all great but in the end, we need to make money online too. Video training is great for getting traffic and customers to you every day and good training is the key to make it effective. Without knowing what really makes it effective it’s just like spinning your wheels. And if it’s free…why not? Thanks for the info Linnea!
    Rick Salas recently posted..How To Generate Sales For your Network Marketing ProductsMy Profile

  8. Dr. Erica Goodstone March 12, 2011 at 3:21 pm #

    Thanks for sharing about this video workshop. I took an ongoing training with Lou D’Alo and Eben Pagan which was also superb. I haven’t been doing many videos but when I am ready, soon, it’s good to know about Chris.


    Dr. Erica Goodstone recently posted..Is She Crazy- Is It Him- or Is It MenopauseMy Profile

  9. Paul Reimers March 12, 2011 at 7:44 pm #

    Thanks for the great post Linnea,

    Video is definitely king in terms of rapport. I believe it’s due to such a large percentage of communication when we are face to face being non verbal.

    It’s a cool idea to have a workshop that is also a contest! Thanks for sharing this info.
    Paul Reimers recently posted..The Movie Inception’s Powerful Prospecting TipMy Profile

  10. Teach Jim March 13, 2011 at 12:35 am #

    What could you ask for more? A workshop that delivers as advertised. Then you for sharing your enthusiasm for Chris’s course. Amazing to me how we really appreciate quality training when it gives us just what we need when we need it.

    This is what I see you got from this training. This is is a credit to you the learner and the teacher.

    Thank you for sharing.

    Teach Jim recently posted..The Product Creation Process – Two Projects In OneMy Profile

  11. John Gaydon March 15, 2011 at 3:14 pm #

    Hi Linnea,

    I agree that video is the way to go now. everyone is using it and with high speed broadband it is so much better.

    I tried to watch the replay, but it said not available yet. It may be because I am in Australia, as some videos won’t play here, but I was very dissapointed after reading your wonderful review.

    It certainly sounds much more thorough than the video sales letter course I purchased for nearly $300US.
    John Gaydon recently posted..Video Marketing – Would You Like A Free TrialMy Profile

  12. Linnea March 17, 2011 at 8:01 am #

    Hi Rick,

    I couldn’t agree with you more. Video is so effective and it’s clear people love to consume it. You really don’t have to look any farther than YouTube to get that. Thanks for stopping by.

  13. Linnea March 17, 2011 at 8:08 am #

    Hi Dr. Erica,

    Hey, it’s great to hear of another fan of Eben and Lou’s. They have such a high level of integrity and really do produce high quality content that if you are into information marketing, I don’t think you can go wrong with them. When you are ready, I think you’ll really enjoy Chris’ work!

  14. Linnea March 17, 2011 at 8:14 am #

    Hi Paul,

    You are most welcome. It’s not only a workshop / contest but highly entertaining as well. At least it was for me. I think you are right about video providing that face to face connection (compared with so much of our communication) but I also think that in some cases, it takes less effort for many to consume. Folks can passively listen to the information rather than actively reading it in written form. It’s clearly not media to be ignored. Thanks for your comment.

  15. Linnea March 17, 2011 at 8:21 am #

    Hi Jim,

    You’re welcome and, you are so right about that! How many times do we take training only to be disappointed in the actual deliverables? I was truly thrilled with the value that I received from this particular workshop and just had to share my experience with everyone. No disappointment whatsoever.

  16. Linnea March 17, 2011 at 8:27 am #

    Hi John,

    I’m sorry to hear that the video is down for now. It was loaded with value as a standalone but guess they don’t show it while a session is underway. That’s really a shame. I know you would have enjoyed it and I can only suggest that you keep your eyes peeled for the next one. I’ll edit the post with a new link when I get one.

  17. Kathy Sammons March 19, 2011 at 4:36 pm #

    This review was interesting. I have used video and have learned many valuable lessons. When I first started it took me forever to do a video, because every time I messed up I started over!! Then I got to a point where I could go through a whole 3-5 minutes but it was choppy. I tried writing notes but then you could see I was reading.

    Finally I learned to draw pictures for each paragraph and that changed everything. Those videos are really much better then the ones that I did not use the pictures. It still takes time but when you make a good video it is worth it.


  18. Richard Goutal March 19, 2011 at 9:05 pm #

    I’m actually reading your review while attending another workshop with a focus on video, from the “Hollywood Video Guy” Glenn Arcaro and partner DiDi Alcheva, “Leadership Mastery” which has been excellent. I don’t know these guys in your review, but will check them out.
    Richard Goutal recently posted..Brainstorming for Ideas Unstuck Your BusinessMy Profile

  19. Beverly Monical March 22, 2011 at 10:28 am #

    You got my attention here.I love Video.I believe it is THE BEST way to communicate online and the best way for Branding yourself.I use video 90% of the time.People will watch a video before they read a post most of the time.I will check these guys out.I would love to have a conversation with you too when you have time.
    Beverly Monical recently posted..Waa Baby Bev Has Branding QuestionsMy Profile

  20. Gavin Mountford March 24, 2011 at 11:56 am #

    Video is very powerful as a sales and branding tool. We use it all the time. One thing I do notice is that sometimes people just use a video on a blog post.

    Most people don’t watch it unless it has a summary in text along with it, so I’d always recommend a combination of text and video.

    Video as a sales letter is powerful as long as it’s done right. I’ve been through several trainings on the subject and there are many psychological triggers needed.

    Thank you,
    Gavin Mountford recently posted..7 Essential Workflow Tools for Super ProductivityMy Profile

  21. Linnea March 25, 2011 at 5:31 pm #

    Hi Kathy,

    Boy, do I hear you about starting with video. I too, was starting over with every error in the beginning and finally had to concede that I would have to edit in order to get the end result that I really wanted. Isn’t it funny how video can be so incredibly daunting in the beginning? I love your idea of using pictures to help with your project in fact, I believe that I’ll give that a try myself one day. Thanks so much!

  22. Linnea March 25, 2011 at 5:35 pm #

    Hi Richard,
    Wow, it’s a small world. I do know of Glenn Arcaro and DiDi. Glenn was actually very helpful with my original video equipment selection and I would imagine that he puts on a really good course. I’d love it if you would/could stop back by and let us know what you think when all is said and done. I’m guessing that the focus of Glenn’s class is on video in general as opposed to video sales letters. If that is the case, and the class is a good one, I would guess it a great place to start.

  23. Linnea March 25, 2011 at 5:39 pm #

    Hi Beverly,

    I agree that video is a great way to communicate. I see that much of your focus is on video so can understand why this post may have caught your attention. If you do check these guys out, I think you’ll like what you see. Chris is an absolute pro at what he does. I’m happy to chat anytime. Enjoy!

  24. Linnea March 25, 2011 at 5:43 pm #

    Hi Gavin,

    I absolutely agree to the power of video if done right and you raise a good point about people not watching if not combined with text. I’ve seen some of your video/text posts and it seems you have mastered the technique because I do watch the videos you include in your posts. I can also think of many times on various blogs when I haven’t taken the time to listen to the video. Thanks so much for stopping by and commenting.

  25. Loren March 29, 2011 at 3:01 pm #

    I agree, video is such a powerful tool for branding and marketing. I’m still developing this tool and find that not only is it a fascinating way to market, it’s a lot of fun! I often wonder why it hasn’t ‘caught on’, why more people don’t use it to build their businesses fast. It’s really a creative tool that can get our creative juices flowing… just takes a little time and practice with a whole lot of fun thrown in to keep it interesting!
    Loren recently posted..Using Relevant- Specific Keywords And Keyword Phrases In Your ContentMy Profile

  26. Linnea March 30, 2011 at 12:16 pm #

    Hi Loren,

    I suspect that it hasn’t ‘caught on’ more because of the learning curve. It takes most folks a while (if ever) to get totally comfortable in front of the video camera. For the camera shy, it takes even more getting used to than still shots because of the added voice component. We generally are (or can be), our own worst critics :) I’m sure that one day this too, will pass. Thanks for stopping by!

  27. Angela Arnold March 30, 2011 at 3:28 pm #

    Hi, Linnea,
    Thanks for sharing this valuable information. We all know that video is the wave of the future (and the present). We know that as marketers we must develop skills in copywriting.

    I had the pleasure to meet Chris (Mr. Moneyfingers) early last year at a live event, and I was quite impressed.

    I’m going to kick my business up several notches with video sales letters.

    Angela Arnold recently posted..Internet Marketing Secrets the Gurus Won’t Tell YouMy Profile

  28. Linnea April 4, 2011 at 8:39 pm #

    Hi Angela,

    I’m really glad to hear that you actually got to meet Chris. I only “met” him via the phone …haven’t met him in person but am still impressed with his work. Good luck with your video sales letters. I am completely convinced of their value!

  29. George Tiganus April 7, 2011 at 12:35 am #

    Hi Linea,
    Video marketing is indeed very powerful. I also tend to record videos without appearing on camera, mostly because I like tutorials and I think this is where I can give out the most useful tips to other people.
    Thanks for sharing this with us, it’s great to learn about this program.
    Have a great day,
    George Tiganus recently posted..MLM Success You Betcha!My Profile

  30. Steve-Personal Success Factors April 7, 2011 at 4:37 am #

    Linnea, thanks for the heads up on some helpful material. Video is an area that I hope to be starting up in the next year, as well as pod-casting. It’s a bit intimidating to start something I have no clue about initially: but it can be fun and exciting as well. I’ll bookmark your article for future reference.
    Steve-Personal Success Factors recently posted..SMART Goal Setting- What Everyone Ought To Know About ItMy Profile

  31. Video is an important marketing tool. I really need to be using it more. Thanks for sharing this information.
    Melodie Kantner – Network Marketing Success recently posted..Are You In The LoopMy Profile

  32. Jaden Daniels April 11, 2011 at 7:15 am #

    Video is very powerful. I am a member GVO Academy and I am going through a video class. It sounds like the one you took had lots of value, too. I might check it out next.
    I used to use Traffic Geyser, which is a great tool exposing your videos.

    Thanks for sharing,
    Jaden Daniels recently posted..Do You Know An EntrepreneurMy Profile

  33. Jans April 12, 2011 at 10:01 am #

    This is awesome Linnea! I don’t know if its just me but I got all excited about this video you wanted to share but when i click it, It says its not available yet :(

    And also I can’t imagine there is Video Sales letter 2.0 already… I haven’t even gone into 101 hehehe :)
    Jans recently posted..Sending Large files of upto 2GB for free in 2 clicksMy Profile

  34. Steve Shoemaker April 15, 2011 at 6:15 pm #

    Great review I have never heard of this product but wow it sounds like you got a lot of value and it was well worth the effort.

    So how has your video marketing been affected? Have you seen a big difference yet?

    Steve Shoemaker recently posted..Hootlet The Hootsuite Bookmarklet That Makes The Share Button Look BoringMy Profile

  35. Linnea April 19, 2011 at 12:05 pm #

    Hi George,

    I too, like the idea of providing tips and training by sharing a lot of screen shots etc. The other technique that I’ve enjoyed is the picture in picture where you appear in a small box in the lower right hand corner while presenting your slides. No reason you have to be just a talking head in fact, I think using strong visuals can be much more appealing to your audience.

    Thanks for stopping by.

  36. Linnea April 19, 2011 at 12:07 pm #

    Hi Steve,

    Once you get used to video, it can be super powerful. People just really like consuming video. You may find that it is intimidating until you get comfortable behind the camera but keep at it because it is well worth it in the end. Best of luck with your entry into video!

  37. Linnea April 19, 2011 at 12:10 pm #

    Hi Melodie,

    Great to see you again. Isn’t it funny how we have a long list of the ‘shoulds’ we need to be doing more of. I too, have a long list of those but if you do get a chance, I’m confident you will get great results from video. Take care and I hope to see you again soon.

  38. Linnea April 19, 2011 at 12:16 pm #

    Hi Jaden,

    It’s great that you are taking a class and I’m hoping that means you are going to be doing a lot with video. In your note, you indicate that you ‘used’ to use Traffic Geyser and I wonder why you stopped? Anything you’d like to share there? I’ve heard nothing but good things about it so am a bit curious what made you stop using it.

  39. Linnea April 19, 2011 at 12:17 pm #

    Hi Jans,

    I’m so sorry that it isn’t available right now. It sounds like the video is only available when they are getting ready to run a new class and I do know that this one just wrapped up. I suppose it might be a few weeks before they start up again with a new group. I’ll be happy to flag everyone when I hear of the next session.

  40. Linnea April 19, 2011 at 12:28 pm #

    Hi Steve,

    I definitely gained great value from the class for my marketing overall, not just for video. I haven’t used videos yet as much as I’d like however I do have a list of videos that I’m working on. I’ll be more than happy to share the results when I have something more to report. Stay tuned…

  41. Alan Jenkin April 22, 2011 at 3:05 pm #

    I had not heard about this course before, Linnea: thanks for sharing. Although I have thought about using video more, it has been a question of where to start. Now I have a possible path to take and will make some time to learn what I need to know.

    Thanks you for bringing this course to my attention.

    Alan Jenkin recently posted..Transforming Limitations into FeaturesMy Profile

  42. Jaclyn Castro April 22, 2011 at 7:38 pm #

    Hi Linnea,
    Looks like the video is not available for us to soak any longer. Message “This content is not available yet.” is displayed.

    But based on your review I have no doubt that this course is far from great! It sounds outstanding!

    I am so glad you shared this review with us and hope that you can show us one of the videos you’ve produced from all the knowledge you have gained from Chris.

    Thanks again!

    Jaclyn Castro

    Working webinar and weekly challenge – Early Edition

  43. Jaden Daniels April 23, 2011 at 11:11 am #

    I stop using Traffic Geyser, because of cost. It is a great tool. At the time I was using it I was spending a lot of money on different marketing tools and I decided to cut all of them out and build some capital. I am going to start using TG again real soon.

    Jaden Daniels recently posted..Raise Your Vibrations With AffirmationsMy Profile

  44. Linnea April 26, 2011 at 1:14 pm #

    Hi Alan,

    Sadly I’m afraid that the video isn’t currently available but I do hope you get a chance to see it for yourself one day soon. I do hope you can find the time to take a good video course (either this one or another) since that can add such great value to your efforts. Thanks for stopping by and you’re welcome.

  45. Linnea April 26, 2011 at 1:16 pm #

    Hi Jaclyn,

    Thanks for leaving a comment. I’m disappointed that you weren’t able to see the video but I’ll be sure to let you know when it is back up. The first videos that I”m working on are for another site but I’ll no doubt do a few for this one as well.
    Stay tuned.

  46. Linnea April 26, 2011 at 1:19 pm #

    Hi Jaden,

    Thanks so much! I hear what you are saying about costs…they can really run up very quickly. I think you made a wise move in cutting them out for a time and would suggest that when you are ready, you can be very selective in slowing adding any back into your mix. It’s good to hear that TG will be among the first. Best of luck with your plan.

  47. Dereck June 14, 2011 at 1:14 pm #


    Thanks for this review. I have never heard of the Video Sales Letter Workshop, but I did know they exist.

    Also, I’ve been using video sales letters from some time now and I can totally agree, that they are powerful indeed.

    Thanks for the overview, I know a great deal of marketers will find this course and the information inside of it to be inspirational.


    P.S. Let me know when the videos are back up.
    Dereck recently posted..Improving Optin Rates With The 5 Step Internet BlueprintMy Profile

  48. Linnea June 16, 2011 at 10:06 am #

    Hi Dereck,

    I do love the power of the video sales letter. I’ve heard that they are getting ready to launch again very soon but it appears as though they aren’t using this video or link. I’ll connect with them to find out if there is a new link or if I can use the video and let everyone know. Thanks for stopping by.

  49. Pearly Quah June 28, 2011 at 3:56 am #

    Hi Linnea,

    Your readers will quickly changed their mind to use video marketing when they read your post. You have explained and written a great post of this workshop.

    I know video is powerful and it definitely has many benefits to the user and I have experienced making money with video. That was a sweet experienced !

    Thanks Linnea for sharing your excellent post.


  50. Terrific Tonya Heathco June 28, 2011 at 2:10 pm #


    Thank you for bringing this information to my attention. Although my business does not currently sell products, we are in creation mode so I will be looking into this for future use. Your presentation was both professional and reader friendly, I appreciate your effort.

    Powerful content brings great results –

    Terrific Tonya Heathco
    National Seizure Disorders Foundation
    Terrific Tonya Heathco recently posted..Seizure Disorder Effects: How You can HelpMy Profile

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